You cannot win what you cannot see.
Campaign intelligence for TEP's whole ticket, in every ward of every county.
The race needs 9.3M votes. Dira’s best case is 11.2M.
1.9M votes of cushion above the line
IEBC register target 28.6M; votes needed = 28.6M × 65% ÷ 2. The 11.2M best case is modelled with every module running, not a forecast.
Twelve modules. One command room.
The command room
Baraza
- Morning brief by ward
- A weekly signal for the candidate
- A view for each of 432 candidates
The ward map
Msingi
- All 1,450 wards scored daily
- Built from polls and supporter answers
- Tests which message moves which ward
Early warning
Signal
- Social media, radio and TV
- Spots shifts before the polls do
- Feeds the daily brief
Rival tracker
Competition Watch
- Every rival rally and statement
- Defections and alliances, early
- Where TEP needs to answer
Narrative shield
Sauti
- Traces false stories to source
- Replies drafted within hours
- Nothing goes out without approval
Ground network
I-Force
- 55,393 agents checked in
- Fills uncovered stations
- Form 34A copies on election night
Voter outreach
Kura Connect
- SMS, USSD and voice, any phone
- Our own supporter app
- Voting plans and turnout reminders
Youth front
Gen Z Watch
- Registration drive by ward
- Polls, trivia and contests
- Youth mood, every week
One message library
The Story
- AI content in ten languages
- Real supporters’ stories
- Every piece checked first
Paid ads
Amplifier
- Targets county, age and language
- Spend and reach by seat
- What each dollar bought
Rally mobilisation · in progress
Rally Logistics
- Supporters mobilised before
- Contacts collected, with consent
- Follow-up after every rally
Donors and compliance · in progress
Fundraising
- M-Pesa and card giving
- Every pledge and receipt
- Spending against the legal limit
Tap a module to see what it does. Two are in progress; more can be added on request.
One system for all 432 TEP candidates.
- 1President
- 47Governors
- 47Senators
- 47Women reps
- 290MPs
One voter database, one agent network, one daily picture. Each candidate sees their own seat.
The engine behind Dira ran Kenya’s 2022 election-integrity effort.
Information-integrity partner to ECES and the EU, with the NCIC, for the 2022 general election.
ECES Pro-Peace Kenya, 2022. Budget of €3.5M shown in US dollars at about $1.15 per euro.
$4.66M runs Dira for the whole ticket, to polling day.
Tap a group to see what it buys.
$4.66M ÷ 11.2M best-case votes = $0.42 a vote. VAT is added on top.
Every dollar pays for real work and real outside costs.
Platform build
13.1% of the price
- Senior engineering team
- Voter register and map data
- Outside security test before launch
Running and security
14.5% of the price
- AI and software licences
- Engineers on call through election week
Intelligence operations
14.4% of the price
- Disinformation watch
- Helpdesk for agents and candidate teams
Supporter reach
26.9% of the price
- Supporter app for 1M to 2M users
- AI content factory in ten languages
- Focus groups and media monitoring
Field roll-out and election week
3.2% of the price
- Agent training in local languages
- Command room and results desk
Leadership and compliance
17.6% of the price
- Programme director, head of field, Chief Strategist
- Data-protection filings and audit
- Insurance, finance and staff safety
Resilience
10.3% of the price
- Extra security testing before the campaign peak
Ads, agents, filming and VAT are paid directly by TEP.
Outside the $4.66M
- AdvertisingPaid to the platforms. We plan and target it.
- Agents and field officersRecruited and paid by TEP.
- FilmingTEP supplies footage.
- VATAdded on top of the price.
Suggested ad budget
$5MTikTok and WhatsApp ban paid political ads, so we use them for organic content only.
Four phases to polling day.
Launch
Deploy
System onboard, ward map live, agents activated.
Build-Up
Map
Full picture, Msingi tiers locked, registration drive running.
Campaign Peak
Engage
Gen Z Watch at scale, Sauti on watch, rallies tuned.
Final Stretch
Lock
Pledges and voting plans, final turnout push, results drill.